Hollywood May Not Be The Biggest Market Anymore

 Hollywood May Not Be The Biggest Market Anymore

The film industry knows the largest box office is the United States however, it seems that all of this going to change to China. For instance, “China’s box office has already seen 50% growth in 2016 compared to this point last year (Faze, 2016).” China is currently increasing the demand of theaters demand just meet the demand of their audience. Currently, in “…the United States has roughly 100 theaters per million residents, China has only 23 theaters per million, meaning it has a long way to go before fully reaching its potential audience (Faze, 2016).” The movie Furious 7 made more money in the China market of a gross of $391 million and the United States only made $353 million (Faze, 2016). It’s obvious that China wants in on the piece of Hollywood. China has found a way to get into the Hollywood market by pairing with popular film studios. Another example, “Wanda Group, run by Wang Jianlin, China’s richest man, has in the last few months purchased both AMC Theatres and Legendary Entertainment (Faze, 2016).” Alibaba Pictures actually financed the recent Mission Impossible: Rogue Nation in 2015 (Faze, 2016). Well the reason for these Chinese companies wanting to pair with these popular Hollywood studios is to get around the Chinese government rule. Apparently, “The Chinese government currently only allows 34 foreign films to be released there each year, making it increasingly competitive to have an American film get released there…(Faze, 2016).” With only being able to release 34 films a year hinders them to increase the audience when it comes to films. Chinese companies have found a way to co-finance films with popular studios to get around the Chinese government law. Chinese filmmakers really haven’t had success with their films so they are turning to “global market” to increase their income. 

References

Faze, A. (2016, April 17). How China Is Refueling The Film Industry. Retrieved April 24, 2016, from http://www.forbes.com/sites/adamfaze/2016/04/17/china-refueling-film-industry/#4b07fb4e38ae

Sexism in Hollywood

According to the article by “WIRED” on “The ‘Jane Test,’ a New Way to Tell if Your Scripts Are Sexist”, talks about sexism in Hollywood. Sexism is known as having a prejudice or stereotyping women. According to the Guardian, lead characters played women has leaped 10% in the year of 2015. What most people don’t understand is that sexism takes place before the actor is even on the screen. Sexism usually starts with the description of the character in the script. The script-reader Ross Putman created femscriptintros on twitter to talk about this uprising problem in Hollywood. The purpose of this twitter is to pull out these female characters in these screenplays that represents everything that are superficial about these characters. Gary Whitta, who is the writer for Star Wars: Rogue One questioned his writing skills about the matter of sexism in his screenplays. He felt that his past writing of the movie Book of Eli and After Earth were examples of sexism in Hollywood. Sexism can happen very easily when writing a screenplay because we associate a description of a female lead through superficial traits of beauty. But to go further into this problem in Hollywood it has come to the point where a film only gets made because of the attached star to the role. Slowly writers are starting to understand that this is a problem in Hollywood that needs to be fixed. If sexism continues to grow in Hollywood, then we will get too comfortable with a social image of woman should be in a role of a script. If we want sexism to stop in Hollywood we have to get rid of the idea of what we think a woman should be. We have to change the idea of what hasn’t been done before for a woman in a script.